Payments

Winning Strategies for Localizing the Payments Experience

Worldpay; Etsy

Presentation

When Etsy brought payments in house through their direct checkout offering, they found it was extremely important to educate their buyers and sellers around payment options. Simplifying foreign currency liquidity processes through liquidity optimization reduced costs by preventing multiple currency conversion charges. Finally, implementing dynamic pricing, fine-tuning the selection of payment methods offered, and enhancing the checkout pipeline increased conversion.

Winning Strategies for Localizing the Payments Experience

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