Fraud & Risk
Data Security: How Does a Merchant Protect Their Brand?
Merchants need to anticipate it is a matter of when, not if, someone will try to penetrate their security. Protecting customer and employee data must be a top priority; a loss of data will harm the company's brand and reduce consumer loyalty. If a breach does occur, your brand will be held responsible by consumers, regardless of who is to blame, so it is vital to protect the balance sheet and insure against risk.