Fraud & Risk

Data Security: How Does a Merchant Protect Their Brand?

Ryan Maher and Rick Vadgama - Cimpress

Presentation

Merchants need to anticipate it is a matter of when, not if, someone will try to penetrate their security. Protecting customer and employee data must be a top priority; a loss of data will harm the company's brand and reduce consumer loyalty. If a breach does occur, your brand will be held responsible by consumers, regardless of who is to blame, so it is vital to protect the balance sheet and insure against risk.

Data Security: How Does a Merchant Protect Their Brand?

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