Fraud & Risk
eCommerce Fraud Prevention in America in the New EMV World
After migrating to EMV cards in the UK and Canada, counterfeit fraud decreased and card-not-present fraud increased. The U.S. is applying EMV in different ways, however, so this creates potential avenues for fraud beyond CNP. Three of these ways are explored, along with top reasons why consumers abandon their shopping carts and strategies for using a layered fraud approach.