Fraud & Risk
Go Hard or Go Home For The Holidays: GoPro's Case Study On Cutting Manual Review Rates In Half For Peak Seasons
During the holiday season, most merchants see significantly higher sales volume -- knowing that fraudsters will try to exploit opportunities during peak season, it is critical that merchants have a solid plan to deal with the increased volume. Most merchants are not able to simply hire and train enough investigators to handle the additional orders for a two to three month period at a constant manual review rate, so decreasing this rate is vitally important. GoPro shares insights on how the company dramatically reduced its manual review rate while maintaining a very low fraud rate and meeting established service levels without increasing staff. Finally, the company takes a brief look at current fraud trends, including proxies, freight forwarders, triangulation, and identity theft.