Fraud & Risk

Is Your Loyalty Programme Safe?

Denise Burkett-Stus -- CyberSource; Michael Smith -- Loyalty Fraud Prevention Association

Presentation

Loyalty programs are a growing way for companies to both attract new customers and retain existing ones. In this presentation, CyberSource and the Loyalty Fraud Prevention Association share findings from their recent Loyalty Fraud Report and discuss why it is imperative that merchants who offer these programs protect all stages of the loyalty lifecycle. A brief question-based guide is included to help merchants examine their risk management approach.

Is Your Loyalty Programme Safe?

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