In Front of the Big Change -- New Ways of Direct Carrier Billing
As smartphone penetration reaches new highs and consumers are increasingly using their mobile phones to purchase digital content, alternative payment options like carrier billing can be a great way for companies to reach those who do not possess a credit card or debit card, including younger consumers. This presentation provides an introduction to direct carrier billing, describing key characteristics and depicting examples of carrier billing payment pages. Conversion rates are compared between carrier billing and credit cards, and an overview of international carrier billing growth is included. Use cases and both strengths and limitations of carrier billing are also featured, with suggestions on overcoming potential challenges rounding out the review.