Payments

Frequent Flyer Points: A Hidden Virtual Currency Waiting to Be Spent on Your Website

Akif Khan - PointsPay

Presentation

Loyalty programs can help businesses engage members and improve the bottom line. PointsPay discusses ways merchants can benefit from such programs by acting as affiliate marketers. Insights on how loyalty programs work, current challenges, and common observations are shared, along with two brief case studies to help illustrate how eCommerce companies are tapping into this incremental revenue stream.

Frequent Flyer Points: A Hidden Virtual Currency Waiting to Be Spent on Your Website

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