Fraud & Risk

Is Your Loyalty Program Safe?

Seth Friedman -- Visa; Michael Smith -- Loyalty Fraud Prevention Association

Presentation

Loyalty programs are quickly becoming a top way for companies to both attract new customers and retain existing ones. In this presentation, CyberSource and the Loyalty Fraud Prevention Association discuss findings from their Loyalty Fraud Report and explain why it is crucial that merchants who offer these programs ensure they protect all stages of the loyalty lifecycle. Vulnerabilities are then reviewed, with a special focus on account takeovers. A brief question-based guide is also included to help merchants examine their risk management approach.

Is Your Loyalty Program Safe?

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