Fraud & Risk
Using Data as a Competitive Advantage to Drive Revenue and Customer Engagement
In today's hyper-competitive market, data plays a critical role in helping companies enhance the experience for their customers while mitigating risk. This presentation begins by looking at four general eCommerce opportunities and threats, then suggests three strategies to help businesses succeed in becoming more data-driven and overcome common pitfalls with data projects. Characteristics of well-designed machine learning and artificial intelligence systems are provided next, with three examples of success concluding the discussion. Detailed presenter's notes are available to help provide additional background and context.
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