Fraud & Risk

The Rise of Digital Identity: How Retailers Can Close the Gap Between Consumer Convenience and Data Security

Rich Huffman -- Equifax

Presentation

As new regulations impacting consumer privacy take effect and even more retailers use data to create personalized online experiences for their customers, digital identities are an increasingly common way to mitigate risk while providing a strong customer experience.

In this presentation, Equifax reviews what universal digital identities are and three key parameters for establishing them. Next, a summary of the current state of the market is shared, focusing on mobile commerce and risk factors associated with existing authentication approaches. The deck concludes with the impact technology is having on identity and benefits universal digital identities can offer both retailers and consumers.

Note that this presentation is also available as a webinar. To view the webinar, click here.

The Rise of Digital Identity: How Retailers Can Close the Gap Between Consumer Convenience and Data Security

Download Now