Fraud & Risk
Gift Cards: Reaping the Rewards and Managing the Risk
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Gift cards, particularly digital gift cards, represent a big revenue opportunity for eCommerce companies, but come with a unique set of fraud prevention challenges. In this webinar, Riskified provides an overview of the gift card industry and looks at trends and risks in gift cards, including distinctions between digital and plastic gift cards as well as open and closed loop cards. Digital gift card fraud is then examined in detail, along with tips for preventing abuse, strategies for gathering evidence to dispute chargebacks, and tactics to help merchants approve a greater number of legitimate gift card orders. A detailed Q&A segment concludes the broadcast.
Slides from this webinar are available here.