Fraud & Risk
Know Thy Enemy: Mitigating Bad Bots in eCommerce
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At their most basic level, bots are scripts used to automate tasks. But with malicious bots making up fully one-fifth of all web traffic, according to ZDNet, it is critical that companies are able to accurately decipher whether visitors are human or automated, valid or illegitimate.
This webinar begins with a look at accepted use cases for bots, followed insights on how bots have evolved. Signals to separate bots from human activity are discussed next, along with a three-stage plan on how to combat bad bots. The broadcast concludes with Q&A.
Slides from this webinar are available here.