How to Boost Customer Retention and Revenue by Slashing Passive Churn
Subscription churn is generally defined as the number of customers who stop paying for a service in a specific period of time. This document from Vindicia provides three customer retention metrics as a baseline, including insights on what contributes to churn. Common retention actions and ideas to prevent payment declines are presented next, followed by typical shortcomings of trying to handle customer retention in-house. The paper closes with details on Vindicia's Retain solution and results from a Forrester Consulting study on this product.