Payments

Staying Connected to Subscribers in Today's Challenging Environment

Vindicia

Whitepaper

In light of the novel coronavirus, COVID-19, businesses across verticals are being challenged to adapt to these unprecedented times. The same is true for subscription businesses, as customers evaluate whether to cancel subscriptions in uncertain economic times.

This whitepaper examines the problem of passive churn, which is typically defined as customers dropping a subscription service because of unresolved billing issues, and suggests four ways companies can overcome this challenge. Results of a Forrester Consulting study on Vindicia's Retain solution are also presented. Details on how the service works and a brief case study round out the document.

Staying Connected to Subscribers in Today's Challenging Environment

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