Cross-Border Growth: Data-Driven Strategies, Presented by Ekata
Summary
As consumers continue to extend their digital footprint, merchants have sought to secure digital payments and expand the financial ecosystem. Context and transparency are key in the authentication journey as well as how friction is defined and understood by both merchants and consumers to legitimize the use and sharing of data.
The cost of online payment fraud is expected to reach $206B by 2025 according to Juniper Research. Legacy solutions are under pressure from an increase in sophisticated attacks as fraudsters follow consumers online. With consumers demanding consistent experiences domestically and across borders, understanding how they behave is key to fraud prevention and the ability to provide an enhanced user experience.
To create and retain market share, merchants need to adapt by introducing new methods and models to detect fraud. As artificial intelligence becomes more fundamental to payments, technical innovation must evolve in the drive to optimize authentication and increase fraud protection.
Webinar Highlights
- Merchant digital-first strategies in the face of increasingly sophisticated attacks
- The role of trust and its importance when considering consumer perception of security
- Adapting fraud detection tools for cross-border growth
- Strategies for balancing fraud prevention and user experience by employing adaptive authentication
Speakers
