Riverty - Subscription Payments: Consumer Survey

Leading subscription companies are constantly evaluating and optimising their payment flow. They use data to make decisions in areas such as checkout design and feature development.

To continue to improve our understanding and develop the right solutions, we asked consumers in 6 Northern European countries about the wants, needs and barriers related to their subscription payments.

Results with impact: Key Highlights

Our consumer survey shows how payment preferences are different across countries. It’s important to create localized, customer-centric payment strategies that will lead to:

• Increased customer value
• Higher conversion rates
• A seamless customer experience
• Stronger customer relationship

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