Fraud & Risk
Nethone Increases Traffic Approvals and Improves Conversion Rates for a Global Online Game Store
From a risk mitigation perspective, digital goods can be an especially challenging industry as customers expect near instant purchase fulfillment and items are typically easy to resell. This case study looks at an online gaming company which wanted to reduce both its level of rejected traffic and its volume of disputes. The company selected Nethone, which used their proprietary Profiler and machine learning models to enhance precision, enabling the company to accept more traffic while simultaneously lowering their chargebacks.