Fraud & Risk
Online Gift Cards: Defending the Fraudsters' Favorite
According to Statista, gift card sales in the U.S. were projected to reach $160 billion in 2018, a 175% jump from a decade ago. This presentation begins with four characteristics which make gift cards appealing to fraudsters, then discusses ways to analyze and classify risk. Data attributes and behavioral analytics are reviewed next, with quality assurance and partnership opportunities concluding the deck.